Every dealer already has a site. The ones who call us are not starting from nothing, they are three years into a contract with a platform whose inventory feed drops vehicles, whose leads land in a mailbox nobody opens, and whose support blames the DMS.
A unit moves in the DMS and the website finds out on the nightly feed, or does not find out at all. With ninety cars on the lot most dealers cannot tell you which ones are actually live right now, and the customer who drives in for a vehicle that is gone does not come back.
A form submission goes to an address that belonged to a salesperson who left, or to a shared inbox opened twice a day. Response time is the whole game in used cars, and this is where it is lost. Feed quality and lead routing decide more than which platform you picked.
Photos into one system, description into another, price changes in a third. It is hours a week of a person doing what an integration does, and every copy is a place for the three to disagree.
If you arrange financing or leasing, the Safeguards Rule applies to you: a written security program, multi factor authentication on customer data, and thirty days to report a breach that touches five hundred people. Most dealer websites were built before anyone asked about this.
A direct connection to Frazer, DealerCenter or whatever runs your desk, so a vehicle added or sold reflects in seconds and not on tomorrow's feed. Photos, pricing and status come from one place, which is the only way the three stop disagreeing.
Every inquiry goes to a named person with a clock on it, on the phone they actually carry. If nobody picks it up in the window you set, it escalates. You get to see response times by salesperson, which is usually the first time anyone has measured it.
Buyers filter by payment before they filter by model, they shop on a phone in a parking lot, and they compare three of your vehicles side by side. Most dealer templates are a listing grid with a search box on top and stop there.
Multi factor authentication, access limits, and the written program itself, built into the site and the systems around it rather than bolted on by a separate IT vendor after the fact. We are not your compliance counsel, and we will say where that line is.
Frazer alone runs more than nineteen thousand independent lots, and it is not going anywhere. The work is almost never replacing your DMS, it is making the website and the DMS agree, which is a much smaller project with a much faster payback.
Yes, and that is the usual project. Frazer stays the system of record and the site reads from it, so your desk process does not change. The dealers who get burned are the ones sold a whole new stack when the actual problem was a feed running once a night.
Usually yes, because the useful work happens before the switch. We can look at where leads are actually going and what your feed is dropping, and you go into the renewal knowing what to ask for. Sometimes the answer is that you renegotiate instead of moving.
If you arrange financing or leasing, it applies regardless of size. The rule covers dealers as financial institutions, and enforcement has been picking up. What it costs to comply is mostly documentation and access control, not a rebuild, but it does have to exist in writing.
Yes, and it changes the build. When you carry the paper, the customer relationship runs for years instead of ending at delivery, so payment reminders, account access and collections matter more than the shopping experience. Those are different systems than a straight retail lot needs.
Tell us which part is costing you the most right now. If the answer is something you can fix without hiring us, we'll say that on the call.
Tell us what you need and we'll get back to you. No commitment, no sales pitch.
Salomon Web Services