Miami is where a lot of US brands discover international selling by accident: orders start arriving from Latin America, and the store was never built to quote a customs charge or take a payment method nobody in the US uses.
Half a translated store is worse than none. If the product pages are in Spanish and the checkout switches to English, you lose the customer at the last step, which is the most expensive place to lose one.
An international order where the customer finds out about customs charges at delivery becomes a refund and a bad review. Landed cost shown at checkout costs work to implement and prevents both.
Cards are not the default everywhere in Latin America. Stores that only accept what works in the US quietly turn away buyers who were ready to pay.
A meaningful share of orders ship to a consolidator rather than a home. Addresses and fulfillment rules that assume a residential delivery create support tickets that never had to exist.
Miami is the de facto US gateway for Latin American business, with deep bilingual operations across real estate, healthcare, finance, hospitality, and import/export. The buyer here often operates cross-border and expects digital infrastructure to do the same.
Miami has a saturated bilingual agency market, but most operate at small scale with dated infrastructure. Operators with modern engineering plus authentic bilingual capability win disproportionate share of mid-market and cross-border clients.
Three things, in order: a checkout that stays in the customer language to the end, landed cost with duties shown before payment rather than at delivery, and the payment methods that are actually common in the countries ordering from you. Each one removes a specific reason people abandon, and together they usually matter more than anything you could change about the design.
Most of the time, fix. A store that converts poorly usually has a checkout problem, a speed problem or an inventory problem, and none of those need a redesign. We audit first and tell you which one you actually have before quoting anything.
Yes, and it is how every project runs. We are in Costa Rica, on Central time, which overlaps the entire FL workday. You are not waiting overnight for answers the way you would with a team ten time zones away.
Or start with how we build stores, or see what we do for retail brands.
Tell us what breaks or what your team keeps doing by hand. The audit comes before the quote.
Tell us what you need and we'll get back to you. No commitment, no sales pitch.
Salomon Web Services